When new families contact your child care or preschool program do you have a plan for what you’ll say, what you’ll do? Letting them know about your facility and what programs you offer is important, but there’s more to making a good first impression. Parents are trying to determine if your center is really the right place for their child. They want to be at ease with their decision; comfortable that little Johnny or Johanna will feel at home. After all, the children they place in your care will be spending a good deal of time with you, your staff, and the other children at your center.
Listen More, Talk Less
If you focus solely on what a wonderful place you have and tell the parents about your programs, you may be missing the key to getting the family to enroll. While some degree of talking is good, you’ll find that listening is even better. Your job, whether during a formal ‘intake interview’ or an informal phone inquiry, is to learn what you can about the child. Continue reading
It’s an extremely simple device. Shaped roughly like a rounded triangle with a large hole at the top and a small one at the bottom. You’ve probably got at least a couple of them in your kitchen. Perhaps there’s another in the garage. But what can you do with a funnel? More than you might have imagined.
For kids, a funnel can be great for water play. Try pouring some though a funnel. It’s sure to splash around a bit and rain down on your bare feet; perfect for a hot summer day. Sand works well with funnels too, especially in a centers-based play area at your child care, daycare or preschool.
For adults, it’s more likely you’ve used a funnel to help create a special recipe in the kitchen or perhaps add a quart of oil to your less than brand new vehicle.
But did you know funnels can also be used to track new inquiries and increase enrollment for your child care business? Not in the literal sense, of course, but here’s the idea: you want to move potential new families from the inquiry stage to the wait list, to pre-registered, to enrolled. You want to guide them through your enrollment funnel, whatever it may be. Continue reading
With the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. Maintaining records to track the success of various advertising campaigns, new contacts generated, referral sources, and how many contacts move on to become customers, are all important ingredients to successful growth.
In today’s post, we’ll take a look at using Procare Software® to track these items so owners and directors can reliably see results.
Track Marketing Sources
Procare includes a very powerful database that can accomplish a wide variety of tasks, extending way beyond the scope of daily child care management. One of these is a Customer Relationship Management database, or CRM.
Set Up Customer Relationship Management (CRM)
Create the marketing items you wish to track. From Procare Home screen go to Configuration > System > Database Management > Tracking Items & User Defined Fields. See: How to Set Up Tracking Continue reading
Would you like to know how many teachers you need in a classroom in the future? Perhaps you want to predict an upcoming vacancy in the Butterflies room? Using the schedule reporting features of Procare Software® you can be your own Carnac the Magnificent and “divine the answer…” !
Setting Up Schedules
First you’ll want to enter your Classroom Ratios. Then you’ll set up Child Schedules and Employee Schedules as well – in order to forecast accurate staffing needs to meet your child/teacher ratios. You can even use multi-line day schedules if children or employees switch rooms during the day, like a preschooler scheduled in the preschool room from 8:30 am to 11:30 am who then moves to the Bluebirds room from 11:30 am to 4:30 pm.
In a time when saving money on expenses is important, many child care business owners have started to take a closer look at the return on their marketing dollars.
Procare Software® can help both simplify the daily management of your center and keep your fingers on the pulse of your child care marketing efforts by allowing you to track and analyze the success of your marketing sources. For instance, let’s say in the last month you received 25 inquiries from your Yellow Pages ad but only 5 of those toured your center and 2 actually enrolled. Many people might say the Yellow Pages advertising is working well for them because they had 25 inquiries. On the other hand, your website yielded 15 new inquiries, 10 of those prospective families took a tour and 8 became new clients. Which provided you the greatest return on your investment? The website clearly had a much higher rate of new enrollment and, depending on the actual cost of each ad, it likely had a lower cost per lead as well. Continue reading