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Funnel Your Way to Increased Enrollment

Water Play: Girl with FunnelIt’s an extremely simple device. Shaped roughly like a rounded triangle with a large hole at the top and a small one at the bottom. You’ve probably got at least a couple of them in your kitchen. Perhaps there’s another in the garage. But what can you do with a funnel? More than you might have imagined.

For kids, a funnel can be great for water play. Try pouring some though a funnel. It’s sure to splash around a bit and rain down on your bare feet; perfect for a hot summer day. Sand works well with funnels too, especially in a centers-based play area at your child care, daycare or preschool.

For adults, it’s more likely you’ve used a funnel to help create a special recipe in the kitchen or perhaps add a quart of oil to your less than brand new vehicle.

But did you know funnels can also be used to track new inquiries and increase enrollment for your child care business? Not in the literal sense, of course, but here’s the idea: you want to move potential new families from the inquiry stage to the wait list, to pre-registered, to enrolled. You want to guide them through your enrollment funnel, whatever it may be. Continue reading

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