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How to Track Daycare Marketing & Enrollment

Preschool Teacher & Child Playing with BlocksWith the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. Maintaining records to track the success of various advertising campaigns, new contacts generated, referral sources, and how many contacts move on to  become customers, are all important ingredients to successful growth.

In today’s post, we’ll take a look at using Procare Software® to track these items so owners and directors can reliably see results.

Track Marketing Sources

Procare includes a very powerful database that can accomplish a wide variety of tasks, extending way beyond the scope of daily child care management. One of these is a Customer Relationship Management database, or CRM.

Set Up Customer Relationship Management (CRM)

Create the marketing items you wish to track. From Procare Home screen go to  Configuration > System > Database Management > Tracking Items & User Defined Fields. See: How to Set Up Tracking Continue reading

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