What’s your next move? Marketing-wise I mean. You’d like to grow your child care business, hold your staff accountable and leverage technology to help, but you may feel like a pawn in the marketing game.
To help you plan a real marketing strategy for your child care business, Procare Software has teamed up with Kris Murray, president of Child Care Marketing Solutions, to offer an absolutely FREE WEBINAR on how to “Maximize Your Marketing”.
[This free child care marketing webinar was held Thursday, June 6, 2013.]
Learn to Maximize Your Marketing
In this live 1-hour broadcast, you’ll learn 3 highly effective strategies to focus your marketing efforts. Continue reading
With the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. Maintaining records to track the success of various advertising campaigns, new contacts generated, referral sources, and how many contacts move on to become customers, are all important ingredients to successful growth.
In today’s post, we’ll take a look at using Procare Software® to track these items so owners and directors can reliably see results.
Track Marketing Sources
Procare includes a very powerful database that can accomplish a wide variety of tasks, extending way beyond the scope of daily child care management. One of these is a Customer Relationship Management database, or CRM.
Set Up Customer Relationship Management (CRM)
Create the marketing items you wish to track. From Procare Home screen go to Configuration > System > Database Management > Tracking Items & User Defined Fields. See: How to Set Up Tracking Continue reading
In a time when saving money on expenses is important, many child care business owners have started to take a closer look at the return on their marketing dollars.
Procare Software® can help both simplify the daily management of your center and keep your fingers on the pulse of your child care marketing efforts by allowing you to track and analyze the success of your marketing sources. For instance, let’s say in the last month you received 25 inquiries from your Yellow Pages ad but only 5 of those toured your center and 2 actually enrolled. Many people might say the Yellow Pages advertising is working well for them because they had 25 inquiries. On the other hand, your website yielded 15 new inquiries, 10 of those prospective families took a tour and 8 became new clients. Which provided you the greatest return on your investment? The website clearly had a much higher rate of new enrollment and, depending on the actual cost of each ad, it likely had a lower cost per lead as well. Continue reading
Although word of mouth is still the best advertising any child care center can receive, it’s becoming increasingly important to be listed in online directories as more and more parents search for daycare providers online.
Recently I talked about how to Get your Child Care Business Found on Google. Today is a follow up to that article. There are many places you can have your child care center listed, even if you don’t have a web site. All you need is basic information like the name, location and contact information for your child care business. Continue reading