Do you have a logo for your child care business? Brand awareness and recognition are important aspects of marketing any business, especially child care. A professional looking logo helps separate you from the pack and will stick in the minds of parents and children alike.
Since your current families are typically the best way to get referrals, the more they see your logo, the better. In fact, you’d be surprised how many times a logo is used to help describe who you are and even where you’re located. Imagine a conversation where one parent says: “My children go to Little Red Schoolhouse. We love it. You know the one on the corner with the big red sign.” And the other parent says, “Oh, yes, the red schoolhouse, I know the one you mean.”
There are several places the logo of your center may look nice, such as on letters sent to families, on customer statements, or even at your check-in computer where parents clock their children in each day. In this article we’ll take a look at various ways to integrate your logo with Procare Software. Continue reading