child care marketing
What’s your next move? Marketing-wise I mean. You’d like to grow your child care business, hold your staff accountable and leverage technology to help, but you may feel like a pawn in the marketing game.
To help you plan a real marketing strategy for your child care business, Procare Software has teamed up with Kris Murray, president of Child Care Marketing Solutions, to offer an absolutely FREE WEBINAR on how to “Maximize Your Marketing”.
[This free child care marketing webinar was held Thursday, June 6, 2013.]
Learn to Maximize Your Marketing
In this live 1-hour broadcast, you’ll learn 3 highly effective strategies to focus your marketing efforts. Continue reading
Do you have a logo for your child care business? Brand awareness and recognition are important aspects of marketing any business, especially child care. A professional looking logo helps separate you from the pack and will stick in the minds of parents and children alike.
Since your current families are typically the best way to get referrals, the more they see your logo, the better. In fact, you’d be surprised how many times a logo is used to help describe who you are and even where you’re located. Imagine a conversation where one parent says: “My children go to Little Red Schoolhouse. We love it. You know the one on the corner with the big red sign.” And the other parent says, “Oh, yes, the red schoolhouse, I know the one you mean.”
There are several places the logo of your center may look nice, such as on letters sent to families, on customer statements, or even at your check-in computer where parents clock their children in each day. In this article we’ll take a look at various ways to integrate your logo with Procare Software. Continue reading
With the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. Maintaining records to track the success of various advertising campaigns, new contacts generated, referral sources, and how many contacts move on to become customers, are all important ingredients to successful growth.
In today’s post, we’ll take a look at using Procare Software® to track these items so owners and directors can reliably see results.
Track Marketing Sources
Procare includes a very powerful database that can accomplish a wide variety of tasks, extending way beyond the scope of daily child care management. One of these is a Customer Relationship Management database, or CRM.
Set Up Customer Relationship Management (CRM)
Create the marketing items you wish to track. From Procare Home screen go to Configuration > System > Database Management > Tracking Items & User Defined Fields. See: How to Set Up Tracking Continue reading
In a time when saving money on expenses is important, many child care business owners have started to take a closer look at the return on their marketing dollars.
Procare Software® can help both simplify the daily management of your center and keep your fingers on the pulse of your child care marketing efforts by allowing you to track and analyze the success of your marketing sources. For instance, let’s say in the last month you received 25 inquiries from your Yellow Pages ad but only 5 of those toured your center and 2 actually enrolled. Many people might say the Yellow Pages advertising is working well for them because they had 25 inquiries. On the other hand, your website yielded 15 new inquiries, 10 of those prospective families took a tour and 8 became new clients. Which provided you the greatest return on your investment? The website clearly had a much higher rate of new enrollment and, depending on the actual cost of each ad, it likely had a lower cost per lead as well. Continue reading
Are you still keeping track of children on the waiting list at your child care, daycare, or preschool with paper and pencil, or perhaps a computer spreadsheet? Child care management software —specifically designed to help your center run more efficiently— makes it easier to manage your daycare waiting list and make informed decisions about how to market your business.
Manage Your Daycare Waiting List and Marketing
In this article we’ll show you how Procare Software® can help you both manage your waiting list and keep track of how people found out about your center.
Child Care Waiting List Categories
It’s easy to set up a waiting list by creating enrollment categories in Procare. You could use just a single status like “Waiting List” or create multiple items like “Wait List – Student”, “Wait List – Faculty / Staff”, “Wait List – Public” to categorize each person on the list. This may be useful if you have different levels of priority for each group.
- From the Procare Home screen go to Configuration > System > Data Management > Status & Relationships > Child’s Enrollment Status.
- Enter a new status on the top blank line, then click Save > Exit.
- Then look up a family and assign a waiting list status on the Child’s Enrollment screen.
Creating a Waiting List Report
In Procare’s Family Data module, you can use an enrollment report to find out how many (and which) children are on the waiting list, with these three steps.
- In Family Data & Accounting choose Reports > Family Data > Child Enrollment. To see a list of children whose status has changed (everyone new to the waiting list) choose Change of Enrollment Status. To include everyone at their current status (everyone on the waiting list) choose Enrollment Status Summary.
- Choose a Date Range then click Run Report.
- With the report on screen double-click a status (like Waiting List) to get a detailed list of all children assigned that status.
As an alternative, try the following report that lets you sort by name, age, or classroom. Choose Reports > Family Data > Filtered Reports > Child: Birthday – Age Summary. Use the Filter to select the Enrollment Status of “Waiting List” as of a date you specify.
Tracking Your Marketing Sources
Be sure to ask new enrollees and those on the waiting list how they heard about you. That way you can track each source and get a picture of what marketing sources are working best for your center. For example, you may wish to track how many people saw your add in the yellow pages, found you online, heard from a friend, saw your flyer, or found a coupon, etc. With Procare, this requires just a few simple steps:
- Create a tracking group called something like “Marketing” and items within the group like “Yellow Pages”, “Online”, etc. See the knowledge base article on how to Manage Tracking Items.
- Assign your marketing items to the Account Tracking screen for each family.
- Use the Account Filter to get a quick count of the number of families with each referral source.
- Print a report to get a list of families assigned to each category, like Reports > Family Data > Tracking Account: Contact Information. Then choose your “Marketing” category and Run Report.
Having a well managed child care waiting list is the best way to ensure consistent enrollment at your center throughout the year. Using child care management software allows your center to keep track of the families on your waiting list, get accurate and up-to-date reporting, and track marketing efforts to optimize your spend, while increasing efficiency at your center.
Learn more about how Procare can help manage enrollment and wait lists.
Interested in learning more about simplifying administrative tasks at your child care center? Check out these related articles.