child care marketing
What’s your next move? Marketing-wise I mean. You’d like to grow your child care business, hold your staff accountable and leverage technology to help, but you may feel like a pawn in the marketing game.
To help you plan a real marketing strategy for your child care business, Procare Software has teamed up with Kris Murray, president of Child Care Marketing Solutions, to offer an absolutely FREE WEBINAR on how to “Maximize Your Marketing”.
[This free child care marketing webinar was held Thursday, June 6, 2013.]
Learn to Maximize Your Marketing
In this live 1-hour broadcast, you’ll learn 3 highly effective strategies to focus your marketing efforts. Continue reading
Do you have a logo for your child care business? Brand awareness and recognition are important aspects of marketing any business, especially child care. A professional looking logo helps separate you from the pack and will stick in the minds of parents and children alike.
Since your current families are typically the best way to get referrals, the more they see your logo, the better. In fact, you’d be surprised how many times a logo is used to help describe who you are and even where you’re located. Imagine a conversation where one parent says: “My children go to Little Red Schoolhouse. We love it. You know the one on the corner with the big red sign.” And the other parent says, “Oh, yes, the red schoolhouse, I know the one you mean.”
There are several places the logo of your center may look nice, such as on letters sent to families, on customer statements, or even at your check-in computer where parents clock their children in each day. In this article we’ll take a look at various ways to integrate your logo with Procare Software. Continue reading
With the current economy, maintaining a stable and profitable enrollment base, as well as an updated and active waiting list, are key ingredients to the prosperity of your child care, daycare or preschool. Maintaining records to track the success of various advertising campaigns, new contacts generated, referral sources, and how many contacts move on to become customers, are all important ingredients to successful growth.
In today’s post, we’ll take a look at using Procare Software® to track these items so owners and directors can reliably see results.
Track Marketing Sources
Procare includes a very powerful database that can accomplish a wide variety of tasks, extending way beyond the scope of daily child care management. One of these is a Customer Relationship Management database, or CRM.
Set Up Customer Relationship Management (CRM)
Create the marketing items you wish to track. From Procare Home screen go to Configuration > System > Database Management > Tracking Items & User Defined Fields. See: How to Set Up Tracking Continue reading
In a time when saving money on expenses is important, many child care business owners have started to take a closer look at the return on their marketing dollars.
Procare Software® can help both simplify the daily management of your center and keep your fingers on the pulse of your child care marketing efforts by allowing you to track and analyze the success of your marketing sources. For instance, let’s say in the last month you received 25 inquiries from your Yellow Pages ad but only 5 of those toured your center and 2 actually enrolled. Many people might say the Yellow Pages advertising is working well for them because they had 25 inquiries. On the other hand, your website yielded 15 new inquiries, 10 of those prospective families took a tour and 8 became new clients. Which provided you the greatest return on your investment? The website clearly had a much higher rate of new enrollment and, depending on the actual cost of each ad, it likely had a lower cost per lead as well. Continue reading
Are you still keeping track of children on the waiting list at your child care, daycare or preschool with paper and pencil, or perhaps a computer spreadsheet? Using Child Care Software specifically designed for the management of your center can help you more efficiently manage your waiting list and make more informed decisions about how to market your child care business.