child care business
Although word of mouth is still the best advertising any child care center can receive, it’s becoming increasingly important to be listed in online directories as more and more parents search for daycare providers online.
Recently I talked about how to Get your Child Care Business Found on Google. Today is a follow up to that article. There are many places you can have your child care center listed, even if you don’t have a web site. All you need is basic information like the name, location and contact information for your child care business. Continue reading
But, it doesn’t do much good if your site can’t be found in the search engines. Google, Yahoo, MSN, etc. all need keyword phrases in your titles and on your pages to help them identify what your site is about. Continue reading
You may be thinking about increasing child care fees at your daycare, preschool or similar child-centered business. It certainly would help to generate more revenue, but you’re not sure how to get the message out. You want to retain as many children from your current enrollment as possible, but you realize some people may be upset.
It’s an uncomfortable subject, as families often plan and budget for their child care expenses far in advance. You may be wavering and wondering how to effectively increase tuition rates without rocking the boat too much.
How to Change Child Care Billing Rates
Here are a few suggestions for how to change your child care billing rates, while reassuring parents that these costs will maintain or increase the high-quality care you provide their children.
Put it on Paper
Start by writing down your reasons for this necessary increase in your child care billing rates. If parents understand why, they are apt to accept it more easily. Some reasons might include the rising cost of utilities, which affects both summer cooling / air conditioning costs as well as winter heating.
Another factor might be gasoline prices, especially if your center provides transportation for the children. Food costs are also on the upswing. If you provide snacks you might consider asking the parents to do so instead, on a rotating basis. Typically, though, the most expensive part of providing quality child care and early childhood programs is payroll.
Hiring qualified instructors to supervise their children is of the utmost importance, and meeting the teacher-to-child ratio requirements that allow for individualized care, means hiring more staff, and therefore higher payroll costs.
Quality Child Care
The idea to get across to families is that quality child care is a priority at your center. In order to continue providing the level of services families have come to expect a modest increase in rates is necessary. If you have held rates steady for some period of time be sure to point that out like this:
“Rates at ABC Child Care have remained at their current levels for more than three years”.
Empathize with what parents are going through too and pledge to hold costs at their new levels for as long as you reasonably can. Perhaps you could say:
“We understand that having quality child care at predictable rates is important to your family budget. We pledge to maintain our new rates for at least 12 months and give you ample notice if a change is required down the road.”
This emphasizes that ultimately, these costs go towards the care of each child, and assuages fears that costs will continue to rise moving forward.
Cashflow & Cost Cutting
Another thing to help the financial bottom line at your center is, of course, to keep costs under control and maintain a steady cash flow. These are areas in which Procare can help. Especially with making sure you get paid on time.
Procare’s Tuition Express payment processing service is the key. Payments are automatically transferred from family checking or savings accounts directly to your bank account. You may even choose to offer credit card payments as an option. Either way you’ll rest assured knowing your center receives every dollar in a timely, predictable manner.
Raising the costs of your child care or daycare center can be a tricky task. You are sympathetic to the budgets of the families you serve, but at the same time, you have to ensure your business can continue to run.
By being open and clearly communicating with parents throughout the billing process, and informing them to each expense that is causing prices to rise, you are more likely to retain their business despite higher costs. Similarly, adopting solutions that keep track of billing, payroll, and cash flow for you will help you stay aware of your financial needs, to give ample notice for billing changes. Here’s to wishing you every success in your child care business and until next time, cheers!
Looking to simply the child care billing process? Learn how Procare can help.
If you have questions or comments about this article (or suggestions for another article) I’d be pleased to hear from you. Drop me a note at email@example.com.
Still want more information around child care billing? Be sure to check out some of these related articles:
I don’t know about you, but my family and I are certainly watching our money more closely these days. I suspect those of you who run your own daycare, child care center, summer camp program or similar child-centered business are doing the same. Everyone is uneasy. Gas prices are soaring, the “R” word keeps getting attention in economic news, and the markets are jittery. Is this really the right time to invest in Child Care Management Software or add additional modules to your current system? An excellent question to be sure. The answer may be clearer than you think. Continue reading