More than 125 child care business owners attended the recent webinar hosted by child care marketing expert Kris Murray, along with Procare Software and Tuition Express. It was full of great information on how to easily raise your rates, improve cash flow, and attract more high-paying customers.
Use the advice from Kris to make an action plan for your child care, daycare or after school program, and until next time, cheers!
P.S. You may also like to Follow Me on Twitter.
If you have questions or comments about this article (or suggestions for another article) I’d be pleased to hear from you. Drop me a note at email@example.com.
Copyright © 2014 Procare Software ® – All Rights Reserved
As a child care center owner or director, do you struggle with parents and prospects that seem too focused on price? Do you need help implementing a system for raising your rates, improving your cash flow and attracting more customers?
To help you with strategies to address these issues for your child care business, Procare and Tuition Express have teamed up with Kris Murray, president of Child Care Marketing Solutions, to offer a FREE WEBINAR titled:
“Secrets and Myths about Price: How to Easily Raise Your Rates, Improve Cash Flow, and Attract More High-Paying Clients”.
Editor’s Note: This free webinar was held Tuesday, January 21, 2014. >>Watch the Video and Download Slides of the Broadcast<<
Has the “empty pocket syndrome” ever struck at your child care center, daycare or preschool? It goes something like this: You accept payment from a parent, in good faith, and provide quality care for their children. But later, you discover there wasn’t enough money in their account to cover their check or auto-draft payment, or their credit card ended up being declined.
So, the parent’s pocket was empty and now so is yours. Ouch!
In a perfect world, your child care business would never have to deal with payments gone bad, sometimes known as non-sufficient funds or NSF transactions. But still, there is good news. There are ways to minimize your risk and simplify the process of reversing a payment, when needed. You may even want to charge the parent an extra processing fee and resubmit a request for payment. Continue reading
Are you a collector? I’ll bet you are and you don’t even know it. When I was young, maybe 10 or 12 years old, I had a stamp collection and looked forward to going to the small post office in my hometown to see what newly issued stamps were available. There were only a few postal workers in our branch and they all got to know me after a while. They’d wait patiently as I made my choice about what plate block to buy that week, using money from my allowance or part-time job.
Collector’s note: A plate block is a group of stamps, along the corner edge of a larger sheet, which contains the plate number (kind of like a serial number) from which the stamps were printed. It’s the little white edge most people tear off, but when attached to the stamps, it’s considered rarer and more valuable than just a random block of stamps. Okay, that’s more than you really wanted to know about philatelists (stamp collectors).
Your Personal Collection
Perhaps you collect something too? Maybe you have a theme collection, such as items with butterflies, turtles or kittens on them. I had an aunt who collected anything with strawberries, including wall hangings, knickknacks, teapots – you name it. Some people collect thimbles, key chains, teacups, comic books or baseball cards. But even if you don’t have an official collection of any particular kind, there’s something you, as a child care business owner, do collect. Continue reading
“Oh, Mrs. Jones, thank you for your payment. Let me just write you out a receipt.” Sound familiar? It’s the age-old way of taking payments for child care or just about any other business. Now be honest. You’ve probably got a manual receipt book tucked in your desk drawer, just like thousands of other child care, daycare and preschool owners.
Video: Tuition Processing in the 21st Century
Does it work? Well sure, if you don’t mind being interrupted as various parents drop off payments throughout the day. That is, assuming they “remember” to pay at all, let alone on time. Some of them may even pay by cash, which could leave you open to finding a bit less money in the till at the end of the week. And, if someone “forgot” to make out a receipt, how would you know for sure – wink, wink?
The hand kept receipt book may have been a fine tool for the 1970’s, 80’s and even the 90’s. But, now that we’re well into the twenty-first century, it’s no longer the most efficient or secure way to accept payments for tuition and other fees at your child care business. What words would best describe the perfect payment processing system for your preschool or child activity center? Ultra-secure? Super convenient? Parent friendly? Easy to use? Those phrases all define Tuition Express, a service provided by the biggest name in child care management, Procare Software. Continue reading