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Get your Child Care Business found on Google

These days it’s important for even smaller child care centers and daycare providers to have a website. Families like to be able to get at least basic information online. 

But, it doesn’t do much good if your site can’t be found in the search engines. Google, Yahoo, MSN, etc. all need keyword phrases in your titles and on your pages to help them identify what your site is about. 

Keyword Phrases – Where is your Child Care Center Located? 

Think about the types of things a person might search for to find you. An example might be: “after school program in Baton Rouge, LA”. If you provide after school care in that area you’d want to be sure to include the phrases “after school” and “Baton Rouge” and “Louisiana” and “LA” within the text on your site. You might even have a separate page dedicated to your after school program. 

Example: “ABC Child Care has been providing loving, quality child care for children in Baton Rouge, Louisiana for more that 7 years. The ABC After School Program has been especially popular with working parents in Baton Rouge.” 

If your child care business is in an area known by more than one name you’ll want to include that on your web site as well. For example I work in Medford, OR which is part of the Rogue Valley of Southern Oregon. In this case it would be important to include each of these phrases in various places on your site. 

Example: “ABC Child Care is located in Medford, OR part of Southern Oregon’s beautiful Rogue Valley.” 

Get Links to Your Site 

You’ll also need some links to your site in order to be found online. A good place to start is getting yourself listed in a directory like The Open Directory Project. They have a Childcare Category and offer regional listings for your area (see steps below). Often times there are other smaller directories focused on your city or region too. In Southern Oregon there is one called interRogue

How to submit your Child Care Site to the Open Directory Project: 

  1. Click HERE to Submit a Child Care Center in the United States.
  2. Select your state.
  3. Click the link at the top of the page that says “suggest URL“. 

Include a Frequently Asked Questions Page 

What are the things parents most want to know? How do you set them at ease? How do you convince them your child care is the best place for their children out of the many choices they may have? Think of it from a parent point of view and develop your Q & A around that format. 

Learn More

A longer version of this article was originally posted a little at a time as a discussion topic called Managing Your Website – Getting Found on Google at  You may also be interested in a companion article to this one about how to Get Your Child Care Listed Online.

Good luck with your web site and until next time, cheers! 


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If you have questions or comments about this article (or suggestions for another article) I’d be pleased to hear from you. Drop me at note at

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